Image via WikipediaEngage ORM teaches and implements strategies to help you capitalise on the branding, communication, social networking and reputation-building potential of Web2.0 and online stakeholder relations.
Do you know how to handle attacks by online activists, competitors or citizen journalists?
Have you put effective, free monitoring systems in place that find and track damaging lies and rumours?
Could you accurately assess the credibility and likely impact of any online risk or threat?
Do you know how to effectively engage with or combat negative comments, posts or even viral videos?
Are you benefitting from the networking potential of blogs and viral marketing channels?
Are you working with experts with demonstrable campaign expertise plus client references/testimonials?
Have you thought about training your Comms/Marketing teams’ Web2.0 skills to work smarter/better?
Are you actively saving money on campaign expenditure and making your Ad and PR dollars go further?
With Social Media adoption growing rapidly in Australia, now’s the time to start working with a PR firm that provides results-focused and professional social media training and campaigns; a team that implements comprehensive online campaigns including tactical deployment of SEO and Google Adwords.
Engage ORM’s Gerry McCusker been confirmed as an in-depth sessional speaker at this year’s IABC World Conference in San Francisco June 7 -10. The topic of his afternoon-long session is
‘Why are CEOs so scared of Social Media?’ where Gerry will outline the factors facing organisations trying to engage with Web2.0, including:
Convincing the C-suite by ‘pitching them’ the value of Social Media and getting management ‘buy-in’
Using pre-designed Social Media risk assessments to design appropriate, safe Web2.0 engagement
Assuring senior management that any engagement risks can be scoped out and negated
Demonstrating that better stakeholder engagement needn’t equate to total loss of control
Kiwi kommunikator Andy Lark recently flagged new Nielsen research showing that of Web users, 65.1% use web email, yet 66.8% make use of Social Networking sites such as blogs and filesharing forums. Appealing to more than just ‘tech geeks’ Nielsen say increasing numbers of 35-49ers are adopting sites like Facebook, of whose users 25% are over 50yrs old; so much for Social Media being an exclusively youthful domain!
Wondering how to integrate social media into your communication program, but don't know where to start?
This interactive jargon-free training course introduces the Web 2.0 tools needed for better communication.
In this jam-packed, interactive session you’ll look at social networks in depth.
Actually produce your own user-generated media podcast and blog, plus set-up your customised commentary and news monitoring system.
Introduced to a new business associate, what’s one of the frst things you do? You Google them (they’re Googling you).
And while 90% plus of journos use the Web as their main research tool, few corporates effectively monitor or enhance their online reputation. Duh or dumb?
Interested in the exposure upsides of blogs, podcasts and social media sites? Understand the downsides?
With peer publishing plus eternal e-data storage and retrieval, Online Reputation Management (ORM) is essential for your corporate and personal survival.
