Media has changed forever. And these changes mean client communications and campaigns need to change. Audiences are bypassing stuffy, old, mainstream advertising and increasingly looking online for the people and places they really trust. They want organisations to listen, understand, and deal with them in a more personal, less “salesy” way. At Engage ORM, our marketing campaigns include authentic digital and social media solutions that are an integral part of your strategic communications plans.
So, ask yourself some questions as Web2.0 use explodes:
Is your company represented in digital spaces such as Facebook, Google and YouTube?
Do you know how to find customers who research and shop online?
Do you understand how blogs and viral media can support and explode your traditional marketing?
Do you have the monitoring systems to alert you to new business opportunities, and warn you of threats?
Have you yet saved money on campaign expenditure and ensured your Advertising and PR dollars go further?
At Engage ORM, we have real experience plus the technologies to make you more interesting, more
relevant and more engaging to your customers and stakeholders. With Social Media adoption growing rapidly in Australia, now’s the time to start working with an agency that provides holistic and results-focused marketing-based campaigns; that’s Engage ORM.


Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune on that one: In the world of Web 2.0, he now insists that the first 2–4 hours are absolutely critical. Reputation can now be affected instantaneously and globally, and communicators must be able to mobilize speedily and appropriately when issues morph into PR crises. At IABC Hong Kong, Gerry will be staging a practical, intensive training session to help you quickly learn:
Free instant monitoring tools to prevent digital reputation threats
Your 10-step Issues Handling Plan for Web 2.0 issues management
Instant web production skills to defend your digital reputation

