Media has changed forever. And these changes mean client communications and campaigns need to change. Audiences are bypassing stuffy, old, mainstream advertising and increasingly looking online for the people and places they really trust. They want organisations to listen, understand, and deal with them in a more personal, less “salesy” way. At Engage ORM, our marketing campaigns include authentic digital and social media solutions that are an integral part of your strategic communications plans.
So, ask yourself some questions as Web2.0 use explodes:
Is your company represented in digital spaces such as Facebook, Google and YouTube?
Do you know how to find customers who research and shop online?
Do you understand how blogs and viral media can support and explode your traditional marketing?
Do you have the monitoring systems to alert you to new business opportunities, and warn you of threats?
Have you yet saved money on campaign expenditure and ensured your Advertising and PR dollars go further?
At Engage ORM, we have real experience plus the technologies to make you more interesting, more
relevant and more engaging to your customers and stakeholders. With Social Media adoption growing rapidly in Australia, now’s the time to start working with an agency that provides holistic and results-focused marketing-based campaigns; that’s Engage ORM.
Gerry McCusker, online PR specialist
Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune on that one: In the world of Web 2.0, he now insists that the first 2–4 hours are absolutely critical. Reputation can now be affected instantaneously and globally, and communicators must be able to mobilize speedily and appropriately when issues morph into PR crises. At IABC Hong Kong, Gerry will be staging a practical, intensive training session to help you quickly learn:
Free instant monitoring tools to prevent digital reputation threats
Your 10-step Issues Handling Plan for Web 2.0 issues management
Instant web production skills to defend your digital reputation
This tailored and highly practical course delivers the information and processes HR professionals need to counsel employees about protecting organisational reputation online.
Using an interactive educational format of presentation lectures, case studies, Q&A sessions and laptop-based practical learnings, HR specialists are upskilled with the latest news about HR as it relates to Web2.0.
Wondering how to integrate social media into your communication program, but don't know where to start?
This interactive jargon-free training course introduces the Web 2.0 tools needed for better communication.
In this jam-packed, interactive session you’ll look at social networks in depth.
Actually produce your own user-generated media podcast and blog, plus set-up your customised commentary and news monitoring system.
Introduced to a new business associate, what’s one of the frst things you do? You Google them (they’re Googling you).
And while 90% plus of journos use the Web as their main research tool, few corporates effectively monitor or enhance their online reputation. Duh or dumb?
Interested in the exposure upsides of blogs, podcasts and social media sites? Understand the downsides?
With peer publishing plus eternal e-data storage and retrieval, Online Reputation Management (ORM) is essential for your corporate and personal survival.
