Articles tagged with: Universal McCann

Heritage media accept social media’s creeping influence
Posted in Blogging, ORM, Online, Social Media on 5 December 2008

http://www.theage.com.au/news/technology/biztech/using-social-media-for-commercial-gain/2008/12/04/1228257189521.html
Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0’s growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: 55%  Uploaded videos to a [...]

Social media rises; will your online PR skills follow?
Posted in ORM, Online on 9 May 2008

NSW media blogger the Media Hunter reports on a Universal McCann survey, which highlights social media adoption is on the up. From a reputation management viewpoint, your online PR skills must be able to keep pace; makes perfect sense, doesn’t it?
1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]