Articles tagged with: Social Media

How to evaluate Web2.0
Posted in ORM on 9 April 2010

Online reputation specialist, Gerry McCusker, reviews a list of Social Media Evaluation tools offered by UTS media measurement expert, Jim Macnamara.

Is Social Media the same in the East as in West?
Posted in Online, Public Relations, Social Media on 8 March 2010

In just under a month, I’ll be speaking at the IABC Global Conference for Asia Pacific in Hong Kong: Loads of great sessions and speakers! As well as my good pal Adrian Cropley leading the charge on Internal Comms expertise, Aussie evaluation specialist Jim McNamara from UTS will be giving updates on how the world [...]

Tips on preventing social media PR disasters
Posted in ORM on 25 September 2009

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.

CEOs not using Social Media
Posted in ORM on 6 July 2009

Research shows ‘big’ CEOs are largely ignoring Social Media.

McCusker discusses online reputation management with radio 2UE
Posted in ORM, Online on 5 January 2009

PR and online reputation management adviser Gerry McCusker discusses Social Media with radio 2UE’s Bill Woods and Deb Knight.

Using Social Media for Issues and Crisis management
Posted in ORM, Public Relations, Social Media on 29 October 2008

Gerry McCusker, PR adviser and author of PR disasters, will deliver the opening keynote at Frocomms upcoming Issues and Crisis Summit in Sydney, November 5 and 6, 2008.

Using Social Media for stakeholder research
Posted in ORM, Online, Research, Social Media on 27 October 2008

Engage ORM is developing a new training module to assess the role and value of Social MEdia as a stakeholder research tool.

Social media marketing thru the ‘credit crunch’
Posted in Blogging, Mobile technology, ORM, Online on 7 October 2008

Can Web2.0 help organizations communicate and market thru tough economic times, such as the current ‘credit crunch’?

Social and mobile media challenge IT control issues
Posted in Social Media, social media policy on 18 September 2008

Training and consulting to organisations re Web2.0/social media, we’re increasingly finding that IT departments are seen as ‘speed humps‘ to implementation of many Web2.0 tech tools…now a new report details fresh challenges for IT people…mobile devices (digital pens, laptops,mobile terminals, netbooks, smartphones) used by Gen Ys, contractors, remote office staff and outsourced contractors are likely [...]

Social media a workplace distraction, says survey
Posted in Online, Social Media, social media policy on 5 August 2008

Deakin Uni educator and co-Social Media advocate Ross Monaghan, points me to a news.com article discussing how social media sites like Facebook are increasing in popularity, yet threatening workplace productivity.
New research shows that four in 10 Australians now visit these sites and that Facebook’s 80million fans spend an average of 28 minutes per visit [...]