Articles tagged with: PR disasters

Is Social Media the same in the East as in West?
Posted in Online, Public Relations, Social Media on 8 March 2010

In just under a month, I’ll be speaking at the IABC Global Conference for Asia Pacific in Hong Kong: Loads of great sessions and speakers! As well as my good pal Adrian Cropley leading the charge on Internal Comms expertise, Aussie evaluation specialist Jim McNamara from UTS will be giving updates on how the world [...]

Tips on preventing social media PR disasters
Posted in ORM on 25 September 2009

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.

McCusker speaks at IABC Canberra
Posted in ORM on 20 March 2008

Want to learn the new rules of reputation management? Want to use Web2.0 tools to help you avoid PR disasters? Want to quietly chuckle at the marketing misfortune of others? Then head to Canberra on Friday 28 March 2008.
I’ll be speaking to a gathering of senior comms operators (private sector and government) to discuss cases [...]