Articles tagged with: online reputation management

Web2.0 crisis management at IABC, Hong Kong
Posted in ORM, Online, Public Relations, Research, Social Media on 17 February 2010

Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]

McCusker speaks at IABC Canberra
Posted in ORM on 20 March 2008

Want to learn the new rules of reputation management? Want to use Web2.0 tools to help you avoid PR disasters? Want to quietly chuckle at the marketing misfortune of others? Then head to Canberra on Friday 28 March 2008.
I’ll be speaking to a gathering of senior comms operators (private sector and government) to discuss cases [...]