Articles tagged with: Gerry McCusker
Posted in Online, Social Media on 22 October 2008
Many social media campaigns will fail due to what Gartner calls lack of “mutual purpose”.
Posted in ORM, Online on 9 May 2008
NSW media blogger the Media Hunter reports on a Universal McCann survey, which highlights social media adoption is on the up. From a reputation management viewpoint, your online PR skills must be able to keep pace; makes perfect sense, doesn’t it?
1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]
Posted in Online on 7 May 2008
Nick Abrahams head of Technology, Media and Telecommunications law practice at Sydney law firm Deacons, has passed on his company’s recent survey showing that corporate recruitment efforts can be hampered by restricting employees’ Social Media access.
Survey respondents said that if given a choice between two jobs equal in all other respects, they would choose an employer which [...]
Posted in ORM on 20 March 2008
Want to learn the new rules of reputation management? Want to use Web2.0 tools to help you avoid PR disasters? Want to quietly chuckle at the marketing misfortune of others? Then head to Canberra on Friday 28 March 2008.
I’ll be speaking to a gathering of senior comms operators (private sector and government) to discuss cases [...]
