Online reputation specialist, Gerry McCusker, reviews a list of Social Media Evaluation tools offered by UTS media measurement expert, Jim Macnamara.

In just under a month, I’ll be speaking at the IABC Global Conference for Asia Pacific in Hong Kong: Loads of great sessions and speakers! As well as my good pal Adrian Cropley leading the charge on Internal Comms expertise, Aussie evaluation specialist Jim McNamara from UTS will be giving updates on how the world [...]

Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]

Social media consultant Gerry McCusker points to a story showing the ease with which your Facebook reputation can be held ransom.

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.

As a speaker and trainer, it’s always useful to get feedback about the seminars and sessions you run. Feedback is just in from IABC’s World Conference where I staged an in-depth session on CEOs relationship with Social Media. I’m informed that (Gerry McCusker) “Your excellent audience evaluations, rating 6.3 or higher, at the IABC 2009 [...]

PR and online reputation management adviser Gerry McCusker discusses Social Media with radio 2UE’s Bill Woods and Deb Knight.

Teaching Web2.0 and consulting on Online Rep Mgmt, evaluation is a key part of any pitch we make. And now we hear of another tool - called ipowow - which purports to be a social networking device for measuring mass opinion online. Think the TV ‘worm’ from political debates and you get a visual for how [...]

Gerry McCusker, PR adviser and author of PR disasters, will deliver the opening keynote at Frocomms upcoming Issues and Crisis Summit in Sydney, November 5 and 6, 2008.

Engage ORM is developing a new training module to assess the role and value of Social MEdia as a stakeholder research tool.