Arachnophobics, anti-pimping campaigners, antsy American-Indian protectors - our stakeholders are an alert and sensitive lot. Managing reputation in today’s multimedia age is very tricky; especially when we understand how fickle some stakeholders can be. Over at Mumbrella, site founder Tim Burrowes has put together a quick compilation of 25 mad complaints made to the Australian [...]

Online reputation specialist, Gerry McCusker, reviews a list of Social Media Evaluation tools offered by UTS media measurement expert, Jim Macnamara.

In just under a month, I’ll be speaking at the IABC Global Conference for Asia Pacific in Hong Kong: Loads of great sessions and speakers! As well as my good pal Adrian Cropley leading the charge on Internal Comms expertise, Aussie evaluation specialist Jim McNamara from UTS will be giving updates on how the world [...]

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.

Teaching corporations and governments about effective online engagement, one of the main concerns is that employees will do nothing but waste time if they get access to Web2.0 sites. Alas, some stats from a few years back suggest that concerns may be well-founded. USA research by Clearswift of 800-plus employees in organisations of 1000-employees or [...]

As a speaker and trainer, it’s always useful to get feedback about the seminars and sessions you run. Feedback is just in from IABC’s World Conference where I staged an in-depth session on CEOs relationship with Social Media. I’m informed that (Gerry McCusker) “Your excellent audience evaluations, rating 6.3 or higher, at the IABC 2009 [...]

Teaching Web2.0 and consulting on Online Rep Mgmt, evaluation is a key part of any pitch we make. And now we hear of another tool - called ipowow - which purports to be a social networking device for measuring mass opinion online. Think the TV ‘worm’ from political debates and you get a visual for how [...]

NSW media blogger the Media Hunter reports on a Universal McCann survey, which highlights social media adoption is on the up. From a reputation management viewpoint, your online PR skills must be able to keep pace; makes perfect sense, doesn’t it?
1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]