Services
Your stakeholders are increasingly relying on Web 2.0 technologies including blogs, IM (instant messaging), mobile technologies, user-generated content and peer-to-peer publishing tools including a broad array of social media sites. Therefore, it’s critical to understand how these can work for your reputation, and against it. So whether it’s for a person, an organisation or a brand, we can help ensure your communications are more impactful, your creative approaches more engaging and the results of both, much more rewarding. You can email us at courses@engageorm.com for more information.
Engage ORM provides consultancy and educational support that broadly covers the following areas:
Online reputation management – including SEO and social media
Traditional marketing and advertising
Public relations
Design and branding services
Web content creation
Skills training – in Web2.0, PR and media interviews
At Engage ORM, we’re particularly passionate about helping your employees and stakeholders to learn about the threats and opportunities of the social media arena and technologies. Engage ORM teaches and implements innovative methods and strategies proven to improve your online PR, reputation management and communication skills. We also provide communication-focused training programmes to upgrade your Web2.0 skills and social media engagement abilities.
Most specifically, Engage ORM offers training and consultancy services in:
- Blog education, training and workshops - learn the secrets of effective blog engagement
- Corporate blogging - is it fad, forum or fount of feedback?
- Copywriting - learn how to write for the web, or have our experts write for you
- E-monitoring - discover who is saying what about you, and what you can do with this
- Online media relations - maximise your online and search engine exposure
- Online reputation audits - what’s the status and value of your online reputation
- Personal reputation builder - enhancing and protecting ‘brand you’
- PR consultancy - online and offline, we can sell, tell or yell your story
- Press Release maximisation - learn to optimise your ’share of new media voice’
- Social Media marketing - generating word of mouth and word of mouse
- SEM/SEO - techniques and tools of search engine marketing and optimisation
- Viral campaigns - get audiences to engage with and promote your brand or product
Blog education/relations/workshops
Via effective blogging strategies and skills, companies and individuals can establish productive dialogue with online stakeholders. Additionally, they can blog to assert their position of authority, expertise and responsiveness. They can improve their search engine placement and trust. Engage ORM provides education, support skills and staff workshops to walk organizations through the blog preparation, launch and maintenance process.
Career reputation management
Increasingly, recruiters and HR specialists routinely use Google and other search engines to research the reputations of prospective and current employees. Therefore, it’s essential that your online profile communicates the right things about you, particularly because of online identity theft or character assassination. Engage ORM can help you evaluate the status of your online identity and work to optimise your profile-building needs.
Corporate blogging
Corporate reputations are increasingly scuttled by the estimated 20% of employees who regularly submit comments or posts to work-related websites, wikis blogs and forums. Companies need to teach their people about this fast-emerging and influential PR imperative. Via blogging, corporations and their staff can learn effective engagement strategies and skills which ultimately foster productive dialogue with online audiences. Additionally, they can blog to assert their position of authority, expertise, responsiveness, search engine placement and trust. Engage ORM has the skills and methodology to walk organizations through the blog preparation, launch and maintenance process. Engage ORM can supply training to optimise the potential of your online communications and presence.
Copywriting (online and offline)
Most communication experts agree that in today’s media age, content is king. That’s why creative copywriting skills are an essential part of your communications arsenal. With specialist expertise in automotive, drinks, finance, hospitality, leisure, publishing, sports and telecoms, Engage ORM principals supply creative, through the line copywriting services.
E-monitoring
Estimates reckon it takes only six-seconds for news, stories, gossip and rumours to circumnavigate the wired world. And because journalist use the Web as a primary research tool, every organization must make online monitoring an essential part of its issues and reputation management strategies. Engage ORM can set up automatic e-alerts to give you early warning about emerging issues or e-commentary, then offer support and counsel on the best way to engage with your reputation-shaping stakeholders.
Online media relations
New online media and associated technologies make it possible to bypass the old media gatekeepers and directly communicate your PR messages to your key audiences including associates, clients, employees, journalists, online news-sites and other stakeholders. It’s all about understanding and harnessing the way that Search Engines help key influencers ‘find’ you, your messages and your information. Whether you want more business contacts, better networks, enhanced reputation, greater profile or improved image, Engage ORM’s online PR can help maximise the exposure, networking and profiling potential of the Web.
Online reputation audits
Few organizations understand how they’re being profiled in the online arena. Even worse, they don’t understand the diversity of technologies that can affect their reputation, or how to work those technologies to their best advantage. As the speed of the reputation management game has rapidly accelerated, forewarned is forearmed. Engage ORM has produced a proprietary ‘Online Reputation Audit’ methodology to holistically assess the status of online reputations. Engage ORM also advises how individuals and corporations can optimise their online profile building needs.
Online reputation management
The Internet is where the battle for your reputation is being won and lost. Increasing numbers of Fortune 500 companies recognise that ORM is a leadership and governance imperative; almost 10% - including BMW, Dell, Ford, IBM, McDonald’s, Virgin and Warner Brothers ‘ are engaging with online stakeholders to influence their online communications potential. It’s essential that your online presence reflects your values and credibility, particularly online where rumour, speculation and inaccuracy abound. Engage ORM leverages online PR with search engine strategies to ensure that you optimise your profile building requirements and contribute to the conversations relevant to you and your business.
Personal reputation management
Increasingly, recruiters and HR specialists use Google to research the reputations of prospective employees. Therefore, it’s essential that your online profile communicates your positive qualities, particularly because of online identity theft or character assassination. Engage ORM can help you evaluate the status of your online identity, and work to optimise your profile building requirements.
Public Relations consultancy
Today, the need for effective PR engagement and relations is an absolute mandatory. Stakeholders are equipped with influential technologies and networks that can have a direct bearing and impact on your business and reputation. As seasoned PR and communications specialists, Engage ORM principals can provide expert PR support whether online or offline.
Press release maximisation
The need to develop Online PR capabilities is underscored when you understand the online habits of key reputation influencers including newsmakers. 93% of journalists surveyed by US marketers, the Arketi Group, admitted they use the Net for story inspiration, while 84% read (some) blogs as a research source. 67% admit to watching webinars or listening to podcasts. Engage ORM leverage a mix of direct stakeholder communications and online PR distribution to optimise your share of new media voice and increase your exposure opportunities.
Social media marketing/relations
There’s no denying the business and marketing potential of the fast developing social media sites and networks; however, inept online engagement skills will do you more harm that good. Social media marketing is, effectively, an aggregate version of Engage ORM’s creative content offerings such as creating blog buzz, e-communications, online publicity, link strategies, netcasts and viral campaigns.
SEM/SEO - search engine marketing/optimisation
It’s critical that your online e-site can be found, so Engage ORM works to optimise your brand awareness and visibility using a range of social media-related tools. The process also necessitates making content accessible, effectively tagged and easy to link to. Social media marketing and optimisation entails the promotion of many different kinds of web content including blog text, e-media releases, graphics, photographs, podcasts and vodcasts.
Viral campaigns
With the increased costs and diminishing returns of traditional media, the online arena is receptive to viral campaigns that better connect with online users. Engage ORM principal Gerry McCusker, created one of Australia’s earliest virals for leisure brand Malvern Star in 2000 and produced and promoted one of Australia’s most interactive online campaigns for National Australia Bank in 2006. It comes down to understanding the convergence and leveragability of technologies as well as the attitudes and tastes of the new online audiences.
Website design, content and marketing
The role of the website as an e-brochure has evolved into something more potent and useful for all kinds of enterprises. It’s about careful architectural planning of your site, the generation of compelling content and interesting visuals plus the ease of use, contact facilities and effective promotion. Engage ORM can refresh and energise your corporate website so that it yields richer, more useful stakeholder information in ways that support your core business aims.
