Every organisation needs effective PR that cohesively crosses both the traditional media and the digital, social media. As seasoned PR and communications specialists, Engage ORM principals have senior level issues and strategic PR credentials to help you manage your online and offline PR and reputation.
Increasingly, recruiters and HR specialists routinely use Google and other search engines to research the reputations of prospective and current employees. Therefore, it’s essential that your online profile communicates the right things about you, particularly because of online identity theft or character assassination. Engage ORM can help you evaluate the status of your online identity and work to optimise your profile-building needs.
Public Relations consultancy
Today, the need for effective PR engagement and relations is an absolute mandatory. Stakeholders are equipped with influential technologies and networks that can have a direct bearing and impact on your business and reputation. As seasoned PR and communications specialists, Engage ORM principals can provide expert PR support whether online or offline.
Press release maximisation
The need to develop Online PR capabilities is underscored when you understand the online habits of key reputation influencers including newsmakers. 93% of journalists surveyed by US marketers, the Arketi Group, admitted they use the Net for story inspiration, while 84% read (some) blogs as a research source. 67% admit to watching webinars or listening to podcasts. Engage ORM leverage a mix of direct stakeholder communications and online PR distribution to optimise your share of new media voice and increase your exposure opportunities.
Estimates reckon it takes only six-seconds for news, stories, gossip and rumours to circumnavigate the wired world. And because journalist use the Web as a primary research tool, every organization must make online monitoring an essential part of its issues and reputation management strategies. Engage ORM can set up automatic e-alerts to give you early warning about emerging issues or e-commentary, then offer support and counsel on the best way to engage with your reputation-shaping stakeholders.
Online reputation audits
Few organizations understand how they’re being profiled in the online arena. Even worse, they don’t understand the diversity of technologies that can affect their reputation, or how to work those technologies to their best advantage. As the speed of the reputation management game has rapidly accelerated, forewarned is forearmed. Engage ORM has produced a proprietary ‘Online Reputation Audit’ methodology to holistically assess the status of online reputations. Engage ORM also advises how individuals and corporations can optimise their online profile building needs.
Online reputation management
The Internet is where the battle for your reputation is being won and lost. Increasing numbers of Fortune 500 companies recognise that ORM is a leadership and governance imperative; almost 10% – including BMW, Dell, Ford, IBM, McDonald’s, Virgin and Warner Brothers ‘ are engaging with online stakeholders to influence their online communications potential. It’s essential that your online presence reflects your values and credibility, particularly online where rumour, speculation and inaccuracy abound. Engage ORM leverages online PR with search engine strategies to ensure that you optimise your profile building requirements and contribute to the conversations relevant to you and your business.
Personal reputation management
Increasingly, recruiters and HR specialists use Google to research the reputations of prospective employees. Therefore, it’s essential that your online profile communicates your positive qualities, particularly because of online identity theft or character assassination. Engage ORM can help you evaluate the status of your online identity, and work to optimise your profile building requirements.