Three in every four Australians can search online. What will they find out about you, your products and services?
Audience: Agency and in-house PRs, internal communication advisers, and marketing communication executives in agency, corporate, government and NGO environments.
You’re intrigued by the potential of social media, and looking to leverage its immediacy, efficiency and reach for organisational benefit. In this jam-packed, interactive session you’ll look at social networks in depth and actually produce your own user-generated media podcast and blog, plus set-up your customised commentary and news monitoring system.
Discover how to create robust stakeholder dialogue within and outside the organization. Learn how to engage participants through corporate case studies featuring the practical use of widgets, groups, advertising, video and blogging.
Wondering how to integrate social media into your communication program, but don’t know where to start? This interactive jargon-free training course introduces the Web 2.0 tools needed for better communication. You’ll understand and grasp the basics of engaging and networking online. You’ll get a jump-start on quick and cost effective strategies to better monitor stakeholder commentary plus learn how to boost online profile and reputation.
EngageORM’s ‘Social Media Fundamentals’ course is ideal for anyone with stakeholder communication responsibilities, who wants to understand and engage with the world of social media.
This workshop includes key learnings on:
What new social media is, and who is using it.
You the Media. Self publishing, blogs, podcast, vlogging.
Connecting and engaging with blogs and social media.
Working together – collaborative online tools.
How new technology is being used by traditional stakeholders.
How to overcome reluctance to accept or embrace social media.
Monitoring the web, protecting your reputation.
Social media do’s and don’t’s.
Course objectives
During this course you will:
• Develop a sound understanding of the who’s and how’s of social media
• Understand how the elements of social media integrate with mainstream comms.
• Learn how governments, NGOs and businesses are using social media.
• Build a business case for implementing social media strategies.
• Improve your issues monitoring program.
• Use self-publishing tools to create your own blog.
• Develop strategies to keep up-to-date with social media and the latest
communication trends.
