Social media marketing rests on thinking smarter, not trying harder. Social media marketing is, effectively, an aggregate of Engage ORM’s creative content offerings such as creating blog buzz, e-communications, online publicity, linking strategies, netcasts and viral campaigns. We find your audiences, and effectively engage them.
Social media marketing/relations
There’s no denying the business and marketing potential of the fast developing social media sites and networks; however, inept online engagement skills will do you more harm that good. Social media marketing is, effectively, an aggregate version of Engage ORM’s creative content offerings such as creating blog buzz, e-communications, online publicity, link strategies, netcasts and viral campaigns.
SEM/SEO – search engine marketing/optimisation
It’s critical that your online e-site can be found, so Engage ORM works to optimise your brand awareness and visibility using a range of social media-related tools. The process also necessitates making content accessible, effectively tagged and easy to link to. Social media marketing and optimisation entails the promotion of many different kinds of web content including blog text, e-media releases, graphics, photographs, podcasts and vodcasts.
Viral campaigns
With the increased costs and diminishing returns of traditional media, the online arena is receptive to viral campaigns that better connect with online users. Engage ORM principal Gerry McCusker, created one of Australia’s earliest virals for leisure brand Malvern Star in 2000 and produced and promoted one of Australia’s most interactive online campaigns for National Australia Bank in 2006. It comes down to understanding the convergence and leveragability of technologies as well as the attitudes and tastes of the new online audiences.
Website design, content and marketing
The role of the website as an e-brochure has evolved into something more potent and useful for all kinds of enterprises. It’s about careful architectural planning of your site, the generation of compelling content and interesting visuals plus the ease of use, contact facilities and effective promotion. Engage ORM can refresh and energise your corporate website so that it yields richer, more useful stakeholder information in ways that support your core business aims.
