Online Reputation Management begins with HR. As employees are now your online frontline.
Audience: Human Resource, Recruitment and Internal Communication directors, managers and professionals working within corporate and government agencies.
Social Media is feted for its communications, marketing and networking benefits. Yet unfettered Web2.0 engagement is bad for business and potentially injurious to staff employment and career prospects as staff (and employers) can be sued or disciplined for materials they publish online.
This tailored and highly practical course delivers the information and processes HR professionals need to counsel employees about protecting organisational reputation online. Using an interactive educational format of presentation lectures, case studies, Q&A sessions and laptop-based practical learnings, HR specialists are upskilled with the latest news about HR as it relates to Web2.0.
Course components include:
Social Media and Web2.0 – the basics and the business benefits.
Social networks – navigating the corporate confidentiality minefield.
YouTube – the dangers and opportunities of ‘your content in their hands’.
Online reputation – how to monitor and manage online commentary.
Web2.0 policies – produce guidelines to protect your brand and staff.
Protecting reputation – the roles and responsibilities for employees.
Legal angles – Web2.0 confidentiality, copyright, defamation and IP issues.
Course objectives
• Learn about the tools of Web2.0, and how HR pros can best leverage them.
• See ‘Best practice’ cases where HR used Web2.0 to recruit, retain and retrain.
• Set up free Web2.0 monitoring systems to help you track emerging HR issues.
• Develop social media parameters that dovetail with existing HR policies.
• Understand the influence and impact of stakeholder blogs.
• Comprehend how Social Media can enrich stakeholder relations.
• Gain sound understanding of social media environment/influence.
• Learn to transform staff into a knowledge, intelligence and brand frontline.
