Reputation management and effective, creative communications are essential skills in the Internet Age. This site aims to help individuals and organizations insulate themselves against reputation terrorism and capitalise on the benefits of effective communications, particularly in the online arena.

While a deadly serious topic, we aim to make your site user experience an enjoyable and informative one. This is a collaborative blogsite co-written by several advertising, design, marketing PR and reputation management specialists. It seeks to abide by word of mouth marketing (WOMMA) standards.

We believe in honesty of relationships, opinion and identity. This site may consider accepting forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received should not influence the content, topics or posts made but, we guess, anything’s possible. ‘Paid’ content, advertising space or posts will be clearly identified as such.

Generally, the owner of this site is not paid to provide opinion on products, services, websites and various other topics. The views and opinions expressed here are purely of the owner and invited contributors. If we claim or appear to be experts on a certain topic, product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement.

The site could contain content that might present a conflict of interest, though of what kind we’re not exactly sure right now. This content will probably always be identified, although, things could sometimes slip thru the net. Overall, we genuinely try to operate from a position of being good guys. For questions about this website, please contact its owner Gerry McCusker.