All senior communications professionals on the wrong side of 40, Engage ORM associates joke that they are “old heads who get new media”.

Although Engage ORM is a relatively new kind of consultancy, it’s principals and associates are all highly-experienced advertising, PR, training and web communications professionals. Engage ORM provides a mix of traditional marketing and digital PR consultancy services. The consultancy founder is Gerry McCusker, PR consultant and author of reputation management text, ‘Public Relations Disasters’.

Gerry is a PR analyst, adviser and author of the acclaimed book, ‘PR Disasters’ (Kogan Page 2005). With an MSc in PR and 25-years industry experience, he’s a widely experienced senior communicator and creative with a diverse portfolio and proven success in advertising, PR and Social Media environments. Gerry possesses unparalleled PR knowledge and experience in assisting organisations to proactively interact in the emerging and increasingly influential Web2.0 and social media environments. His client credentials have included Big4, BMW, Coles, Irn Bru, Malvern Star, NAB, Pacific Brands. A former Fairfax blogger for The Age, his PR blog - www.prdisasters.com - has long featured in The AdAge Power 150 list of the world’s Most Influential Marketing Blogs as well as the Australian Blog Pioneers list.

With more than 30 years experience at multi-national and Australian agencies - 20 as a hands-on Creative Director - Terence Hammond has developed the ability to cut to the heart of each challenge. The result? The creation of single-minded communications with a track record of results.
Following initial training as a Radio/TV Producer, he made the transition to Copywriter and then Creative Director at J.Walter Thompson, DMB&B, Leo Burnett, Words at Work and The Solomon Partnership. Terence has worked on a host of major brands and retail services including Coles, The Good Guys, Kraft, Unilever, National Australia Bank, JB Hi-Fi, Carpet Choice, Uncle Ben’s, Nissan Parts, Pilot Pens, and Lockwood. He is not only passionate about creative ideas but strategic planning and media selection as well.