http://www.engageorm.com Online Reputation Management Thu, 29 Jul 2010 22:06:36 +0000 http://backend.userland.com/rss092 en A study by USC Annenberg School for Communication & Journalism found that “only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent said that television was, and 78 percent said that the Internet was.” Worse ... http://www.engageorm.com/2010/07/30/internet-more-influential-that-tv-press-lags-far-behind/ The Australian eCommerce Market 2010 report (by Frost & Sullivan) which surveyed 1,000 online consumers about their purchasing behaviour online, revealed Australia’s $12 billion eCommerce market was three years behind that of the US and UK. Of the people surveyed, 21% plan to spend more on online goods over the ... http://www.engageorm.com/2010/07/21/australian-retailers-losing-out-online/ Arachnophobics, anti-pimping campaigners, antsy American-Indian protectors - our stakeholders are an alert and sensitive lot. Managing reputation in today's multimedia age is very tricky; especially when we understand how fickle some stakeholders can be. Over at Mumbrella, site founder Tim Burrowes has put together a quick compilation of 25 mad ... http://www.engageorm.com/2010/07/04/25-aussie-adverts-that-inflame-stakeholders/ The number of Australian organisations using social media has almost doubled in the last two years, a study of 347 business entities has found. A Nielsen 2010 Social Media Business Benchmarking Study found that 70 per cent of all Australian businesses intend learning how to do Social Media activity this ... http://www.engageorm.com/2010/04/22/more-companies-seeking-how-to-do-social-media-study-suggests/ So I'm here in Hong Kong to present on 'Crisis Management for a Web2.0 world' at IABC Asia Pac. One of the benefits of attending this kinda event, is to mentally stimulate yourself with different perspectives on how other business communicators work in the field. Jim Macnamara of UTS (Australia) ... http://www.engageorm.com/2010/04/09/how-to-evaluate-web20/ Courtesy of Neilsen Research And a story on how one corporate's Facebook moves have catalysed an online PR disaster. http://www.engageorm.com/2010/03/22/australias-most-popular-social-media-sites/ [caption id="attachment_151" align="alignleft" width="150" caption="Gerry McCusker, online PR specialist"][/caption] In just under a month, I'll be speaking at the IABC Global Conference for Asia Pacific in Hong Kong: Loads of great sessions and speakers! As well as my good pal Adrian Cropley leading the charge on Internal Comms expertise, Aussie evaluation ... http://www.engageorm.com/2010/03/08/is-social-media-the-same-in-the-east-as-in-west/ Engage ORM's Gerry McCusker is confirmed to speak on "Crisis management for a Web 2.0 world" at the IABC Global Conference in Hong Kong 7-9 April. In his PR textbook 'Public Relations Disasters', Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. ... http://www.engageorm.com/2010/02/17/web20-crisis-management-at-iabc-hong-kong/ We've just created -strategy, design and content - a stakeholder social media portal for an industry body. The client was so happy with the result, I got a kiss for our endeavours! Now the hard part; passing that kiss on to my co-workers:) http://www.engageorm.com/2009/12/08/client-satisfaction-sealed-with-a-kiss/ Sydney Morning herald scribe Julian Lee, peers into the digital future to predict big challenges and changes in store for Aussie marketers and communicators. http://www.smh.com.au/business/as-we-emerge-from-shelter-look-whats-in-store-for-2010-20091126-jumm.html http://www.engageorm.com/2009/11/27/digital-media-to-dominate-in-2010/