http://www.engageorm.com Online Reputation Management Mon, 05 Jan 2009 02:33:08 +0000 http://backend.userland.com/rss092 en Interviewed by radio station 2UE’s Bill Woods and Deb Knight on the weekend, we discussed the potential threats of social networking sites. Identity theft, career and employment impact plus permanent personal reputation damage were a few of the themes we looked at. Ultimately I revoked the spirit of the old media ... http://www.engageorm.com/2009/01/05/mccusker-discusses-online-reputation-management-with-radio-2ue/ Via Bob Crawshaw via Margaret Simons (hat tips), some interesting stats from the Australian Communications and Media Authority’s annual communications report for 07/08: 89% of Australians use the internet daily or weekly 55% of Australians go online more than eight times a week 40% of Australians read a blog or used a social networking site 07-08 39% of Australians ... http://www.engageorm.com/2008/12/09/stats-on-how-aussies-are-using-the-webnet/ http://www.theage.com.au/news/technology/biztech/using-social-media-for-commercial-gain/2008/12/04/1228257189521.html Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0's growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: ... http://www.engageorm.com/2008/12/05/heritage-media-accept-social-medias-creeping-influence/ Teaching Web2.0 and consulting on Online Rep Mgmt, evaluation is a key part of any pitch we make. And now we hear of another tool - called ipowow - which purports to be a social networking device for measuring mass opinion online. Think the TV 'worm' from political debates and you ... http://www.engageorm.com/2008/11/27/online-pr-measurement-and-evaluation/ Over at her Conversations blogsite, Dina Mehta explores the notion of evaluating Soc Med engagement by assessing the richness of the conversations that take place, rather than with traditional metrics. For a taster of Dina's article and thoughts, she suggests the following be considered: Participation, Engagement, Influence, Imagination, Energy, Loyalty and ... http://www.engageorm.com/2008/11/11/calculating-the-value-of-web20-conversations/ Wednesday next week (5/11), I'll be giving the opening keynote address at an Issues and Crisis Summit in Sydney. I've also be invited as a panelist for a highly-interactive Q&A session. The focus of my keynote will be the new rules of reputation management and exploring the impact of Web2.0 ... http://www.engageorm.com/2008/10/29/using-social-media-for-issues-and-crisis-management/ Here at Engage, we're currently working on a training module entitled: 'Putting the 'e' in eavesdropping'. Its aim is to explore, evaluate and instruct on the value of using Social Media coverage in stakeholder research. Our overview outline follows, and your feedback is welcome:With a multiplicity of automated online monitoring ... http://www.engageorm.com/2008/10/27/using-social-media-for-stakeholder-research/ In Orlando Fl last week, a Gartner analyst projected that 50% of social media campaigns will flop...but far from a glib claim (along the lines of 50% of advertising never works, we just never know which half) Gartner tellingly hits the nail on the head when it comes to the reason ... http://www.engageorm.com/2008/10/22/50-of-social-media-campaigns-will-flop/ Over at PR Squared, Todd Defren has got me, and others, thinking about how Web2.0 can help organizations communicate and market thru tough economic times. Todd references 08/08 Epsilon research suggesting that while budgets may shrink, more marketing dollars will be allocated to more accountable, target-able, trackable and malleable digital/interactive ... http://www.engageorm.com/2008/10/07/social-media-marketing-thru-the-%e2%80%98credit-crunch%e2%80%99/ Interesting work by Charles Heflin and colleagues at SEO 20/20; they’ve explored dynamics of how creating web2.0 awareness translates into a positive ROI of time, money and resources devoted to Social Media. Charles highlights (hat tip to Tom Murphy) what he calls ‘statements of fact’ that guide social media engagement ... http://www.engageorm.com/2008/09/30/evaluating-the-worth-of-social-media/