Introduced to a new business associate, what’s one of the frst things you do? You Google them (they’re Googling you).
And while 90% plus of journos use the Web as their main research tool, few corporates effectively monitor or enhance their online reputation. Duh or dumb?
Interested in the exposure upsides of blogs, podcasts and social media sites? Understand the downsides?
With peer publishing plus eternal e-data storage and retrieval, Online Reputation Management (ORM) is essential for your corporate and personal survival.