Articles in the Social Media Category
Posted in Online, Public Relations, Social Media on 8 March 2010
In just under a month, I’ll be speaking at the IABC Global Conference for Asia Pacific in Hong Kong: Loads of great sessions and speakers! As well as my good pal Adrian Cropley leading the charge on Internal Comms expertise, Aussie evaluation specialist Jim McNamara from UTS will be giving updates on how the world [...]
Posted in ORM, Online, Public Relations, Research, Social Media on 17 February 2010
Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]
Posted in ORM, Online, Public Relations, Social Media on 13 July 2009
As a speaker and trainer, it’s always useful to get feedback about the seminars and sessions you run. Feedback is just in from IABC’s World Conference where I staged an in-depth session on CEOs relationship with Social Media. I’m informed that (Gerry McCusker) “Your excellent audience evaluations, rating 6.3 or higher, at the IABC 2009 [...]
Posted in ORM, Online, Social Media on 2 February 2009
ORM expert Gerry McCusker says while Web2.0 can deliver communications cost efficiencies, it’s not the newest form of free advertising.
Posted in Mobile technology, ORM, Online, Public Relations, Social Media on 9 December 2008
ACMA statistics and report on how Australians are using the Internet.
Posted in Blogging, ORM, Online, Social Media on 5 December 2008
http://www.theage.com.au/news/technology/biztech/using-social-media-for-commercial-gain/2008/12/04/1228257189521.html
Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0’s growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: 55% Uploaded videos to a [...]
Posted in Blogging, Online, Public Relations, Social Media on 11 November 2008
Over at her Conversations blogsite, Dina Mehta explores the notion of evaluating Soc Med engagement by assessing the richness of the conversations that take place, rather than with traditional metrics. For a taster of Dina’s article and thoughts, she suggests the following be considered: Participation, Engagement, Influence, Imagination, Energy, Loyalty and stickiness…
Posted in ORM, Public Relations, Social Media on 29 October 2008
Gerry McCusker, PR adviser and author of PR disasters, will deliver the opening keynote at Frocomms upcoming Issues and Crisis Summit in Sydney, November 5 and 6, 2008.
Posted in ORM, Online, Research, Social Media on 27 October 2008
Engage ORM is developing a new training module to assess the role and value of Social MEdia as a stakeholder research tool.
Posted in Online, Social Media on 22 October 2008
Many social media campaigns will fail due to what Gartner calls lack of “mutual purpose”.
