Articles in the Research Category

Web2.0 crisis management at IABC, Hong Kong
Posted in ORM, Online, Public Relations, Research, Social Media on 17 February 2010

Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]

Using Social Media for stakeholder research
Posted in ORM, Online, Research, Social Media on 27 October 2008

Engage ORM is developing a new training module to assess the role and value of Social MEdia as a stakeholder research tool.