Articles in the ORM Category
Posted in ORM on 10 September 2009
(Ta to Stephen Collins at Acidlabs for flagging). A StollzNow survey of 505 Australians, sponsored by RightNow Technologies, has found:
23% of respondents had boycotted an organisation after reading negative Web2.0 postings.
18% of respondents posted on Facebook after receiving a poor customer service experience.
11% of respondents joined a Facebook ‘anti-corporate’ action group, after same.
However, it’s not [...]
Posted in ORM on 21 August 2009
Teaching corporations and governments about effective online engagement, one of the main concerns is that employees will do nothing but waste time if they get access to Web2.0 sites. Alas, some stats from a few years back suggest that concerns may be well-founded. USA research by Clearswift of 800-plus employees in organisations of 1000-employees or [...]
Posted in ORM on 20 August 2009
Image via Wikipedia
On 4th September at Fed Square in Melbourne, I’m chairing an industry panel discussion with rule-breaking marketer David Meerman Scott (pictured), plus Trevor Young, Kate Kendall and James Duthie. Sessions include: using new-style PR releases, podcasts and viral content to reach consumers; revamping your PR and marketing activities; triggering mass audiences to share [...]
Posted in ORM, Online, Public Relations, Social Media on 13 July 2009
As a speaker and trainer, it’s always useful to get feedback about the seminars and sessions you run. Feedback is just in from IABC’s World Conference where I staged an in-depth session on CEOs relationship with Social Media. I’m informed that (Gerry McCusker) “Your excellent audience evaluations, rating 6.3 or higher, at the IABC 2009 [...]
Posted in ORM on 6 July 2009
Research shows ‘big’ CEOs are largely ignoring Social Media.
Posted in ORM on 8 May 2009
Engage ORM’s Gerry McCusker been confirmed as an in-depth sessional speaker at this year’s IABC World Conference in San Francisco June 7 -10. The topic of his afternoon-long session is
‘Why are CEOs so scared of Social Media?’ where Gerry will outline the factors facing organisations trying to engage with Web2.0, including:
Convincing the C-suite by ‘pitching [...]
Posted in ORM on 18 March 2009
Kiwi kommunikator Andy Lark recently flagged new Nielsen research showing that of Web users, 65.1% use web email, yet 66.8% make use of Social Networking sites such as blogs and filesharing forums. Appealing to more than just ‘tech geeks’ Nielsen say increasing numbers of 35-49ers are adopting sites like Facebook, of whose users 25% are [...]
Posted in ORM on 10 March 2009
Research from George Washington Uni show that websites, submissions from public relations professionals, and press kits are the most frequently used sources of information for stories…followed by conferences and events, industry newswires, trade journals, blogs, social networking sites, and podcasts. 100% of the respondents said they regularly use Websites for editing and reporting; 94 percent [...]
Posted in ORM on 2 March 2009
Gerry McCusker been confirmed as an in-depth sessional speaker at this year’s IABC World Conference in San Francisco in June. The topic of his afternoon-long session is ‘Why are CEOs so scared of Social Media?’ where Gerry will outline the factors facing organisations trying to engage with Web2.0, including:
Convincing the C-suite by ‘pitching them’ the [...]
Posted in ORM on 27 February 2009
In a time of several new Web2.0 business pitches, I find myself sprinkling my ‘rationale’ with a variety of salient facts about Social Media including: 91% say consumer reviews are the #1 aid to buying decisions (JC Williams Group); 87% trust a friend’s recommendation over advertising for purchasing decisions (Marketing Sherpa); 70% of American adults [...]
