Articles in the ORM Category
Posted in ORM, Online on 5 January 2009
PR and online reputation management adviser Gerry McCusker discusses Social Media with radio 2UE’s Bill Woods and Deb Knight.
Posted in Mobiloe technology, ORM, Online, Public Relations, Social Media on 9 December 2008
ACMA statistics and report on how Australians are using the Internet.
Posted in Blogging, ORM, Online, Social Media on 5 December 2008
http://www.theage.com.au/news/technology/biztech/using-social-media-for-commercial-gain/2008/12/04/1228257189521.html
Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0’s growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: 55% Uploaded videos to a [...]
Posted in ORM on 27 November 2008
Teaching Web2.0 and consulting on Online Rep Mgmt, evaluation is a key part of any pitch we make. And now we hear of another tool - called ipowow - which purports to be a social networking device for measuring mass opinion online. Think the TV ‘worm’ from political debates and you get a visual for how [...]
Posted in ORM, Public Relations, Social Media on 29 October 2008
Gerry McCusker, PR adviser and author of PR disasters, will deliver the opening keynote at Frocomms upcoming Issues and Crisis Summit in Sydney, November 5 and 6, 2008.
Posted in ORM, Online, Research, Social Media on 27 October 2008
Engage ORM is developing a new training module to assess the role and value of Social MEdia as a stakeholder research tool.
Posted in Blogging, Mobiloe technology, ORM, Online on 7 October 2008
Can Web2.0 help organizations communicate and market thru tough economic times, such as the current ‘credit crunch’?
Posted in ORM on 22 August 2008
Over on my PR Disasters blogsite, which monitors outbreaks of reputational threats online and off, I’ve just posted on the story of a CEO whose name was hi-jacked and used as a web domain by disgruntled employees. United Airline CEO Glenn Tilton was targeted online by employees who digitally put on record and display why [...]
McCusker’s ORM expertise - Summit feedbackPosted in ORM, Online on 7 July 2008
Gerry was one of the top scoring speakers at the Frocomm PR Summit in Sydney, May 2008, scoring an average of 9 out of 10 from the delegate feedback forms
Posted in ORM on 21 May 2008
If you’re in Sydney 27th May, you can catch me speaking and conducting a few workshop sessions on Online Reputation Management. The 3rd Annual FroComm PR Summit has a theme of ‘Do Different’ and is designed to challenge PR pros and their paymasters to look at the new PR with a whole new perspective. I’ll [...]
