A study by USC Annenberg School for Communication & Journalism found that “only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent said that television was, and 78 percent said that the Internet was.” Worse yet, more people think papers [...]

The Australian eCommerce Market 2010 report (by Frost & Sullivan) which surveyed 1,000 online consumers about their purchasing behaviour online, revealed Australia’s $12 billion eCommerce market was three years behind that of the US and UK. Of the people surveyed, 21% plan to spend more on online goods over the next year, while 16% said [...]

Engage ORM reports more Australian corporates are seeking to learn how to do Social Media, after Nielsen Research publishes a new Australian social media survey.

Online reputation specialist, Gerry McCusker, reviews a list of Social Media Evaluation tools offered by UTS media measurement expert, Jim Macnamara.

Courtesy of Neilsen Research
And a story on how one corporate’s Facebook moves have catalysed an online PR disaster.

Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]

We’ve just created -strategy, design and content - a stakeholder social media portal for an industry body. The client was so happy with the result, I got a kiss for our endeavours! Now the hard part; passing that kiss on to my co-workers:)

Marketing writer Julian Lee inspires Gerry McCusker with his predictions for digital media in 2010.

Social media consultant Gerry McCusker points to a story showing the ease with which your Facebook reputation can be held ransom.

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.