Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]

We’ve just created -strategy, design and content - a stakeholder social media portal for an industry body. The client was so happy with the result, I got a kiss for our endeavours! Now the hard part; passing that kiss on to my co-workers:)

Marketing writer Julian Lee inspires Gerry McCusker with his predictions for digital media in 2010.

Social media consultant Gerry McCusker points to a story showing the ease with which your Facebook reputation can be held ransom.

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.

(Ta to Stephen Collins at Acidlabs for flagging). A StollzNow survey of 505 Australians, sponsored by RightNow Technologies, has found:
23% of respondents had boycotted an organisation after reading negative Web2.0 postings.
18% of respondents posted on Facebook after receiving a poor customer service experience.
11% of respondents joined a Facebook ‘anti-corporate’ action group, after same.
However, it’s not [...]

Teaching corporations and governments about effective online engagement, one of the main concerns is that employees will do nothing but waste time if they get access to Web2.0 sites. Alas, some stats from a few years back suggest that concerns may be well-founded. USA research by Clearswift of 800-plus employees in organisations of 1000-employees or [...]

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On 4th September at Fed Square in Melbourne, I’m chairing an industry panel discussion with rule-breaking marketer David Meerman Scott (pictured), plus Trevor Young, Kate Kendall and James Duthie. Sessions include: using new-style PR releases, podcasts and viral content to reach consumers; revamping your PR and marketing activities; triggering mass audiences to share [...]

As a speaker and trainer, it’s always useful to get feedback about the seminars and sessions you run. Feedback is just in from IABC’s World Conference where I staged an in-depth session on CEOs relationship with Social Media. I’m informed that (Gerry McCusker) “Your excellent audience evaluations, rating 6.3 or higher, at the IABC 2009 [...]

Research shows ‘big’ CEOs are largely ignoring Social Media.