Articles in the ORM Category

Internet more influential that TV; press lags far behind
Posted in ORM on 30 July 2010

A study by USC Annenberg School for Communication & Journalism found that “only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent said that television was, and 78 percent said that the Internet was.” Worse yet, more people think papers [...]

Australian retailers losing out online
Posted in ORM on 21 July 2010

The Australian eCommerce Market 2010 report (by Frost & Sullivan) which surveyed 1,000 online consumers about their purchasing behaviour online, revealed Australia’s $12 billion eCommerce market was three years behind that of the US and UK. Of the people surveyed, 21% plan to spend more on online goods over the next year, while 16% said [...]

More companies seeking “how to do Social Media”, study suggests
Posted in ORM on 22 April 2010

Engage ORM reports more Australian corporates are seeking to learn how to do Social Media, after Nielsen Research publishes a new Australian social media survey.

How to evaluate Web2.0
Posted in ORM on 9 April 2010

Online reputation specialist, Gerry McCusker, reviews a list of Social Media Evaluation tools offered by UTS media measurement expert, Jim Macnamara.

Australia’s most popular social media sites
Posted in Blogging, ORM on 22 March 2010

Courtesy of Neilsen Research
And a story on how one corporate’s Facebook moves have catalysed an online PR disaster.

Web2.0 crisis management at IABC, Hong Kong
Posted in ORM, Online, Public Relations, Research, Social Media on 17 February 2010

Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune [...]

Client satisfaction; sealed with a kiss
Posted in ORM on 8 December 2009

We’ve just created -strategy, design and content - a stakeholder social media portal for an industry body. The client was so happy with the result, I got a kiss for our endeavours! Now the hard part; passing that kiss on to my co-workers:)

Digital Media to dominate in 2010
Posted in ORM on 27 November 2009

Marketing writer Julian Lee inspires Gerry McCusker with his predictions for digital media in 2010.

How secure is your Facebook reputation?
Posted in ORM on 12 November 2009

Social media consultant Gerry McCusker points to a story showing the ease with which your Facebook reputation can be held ransom.

Tips on preventing social media PR disasters
Posted in ORM on 25 September 2009

In the most recent edition of Dynamic Business magazine, I’ve documented some of the best, pre-emptive moves you can take to prevent stuffing up within the Web2.0 arena. In particular, I suggest that your HR department should work to institute a staff policy that defines the online “do’s and dont’s”.