Can Web2.0 help organizations communicate and market thru tough economic times, such as the current ‘credit crunch’?

Interesting work by Charles Heflin and colleagues at SEO 20/20; they’ve explored dynamics of how creating web2.0 awareness translates into a positive ROI of time, money and resources devoted to Social Media. Charles highlights (hat tip to Tom Murphy) what he calls ‘statements of fact’ that guide social media engagement and evaluation strategies:
Social media networks [...]

Sydney academic Catharine Lamby was in Melbourne today (11/9/08) talking about ‘young people & media consumption’.

Deakin Uni educator and co-Social Media advocate Ross Monaghan, points me to a news.com article discussing how social media sites like Facebook are increasing in popularity, yet threatening workplace productivity.
New research shows that four in 10 Australians now visit these sites and that Facebook’s 80million fans spend an average of 28 minutes per visit [...]

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A UK survey by Telindus suggests that 40% of Gen Ys would quit their job if their employer tried to stop personal use of workplace technology.
Questioning a sample of 1000 Gen Ys the research shows that 80% use social networking sites, 63% download music and almost 60% watch YouTube videos while at work.

Gerry was one of the top scoring speakers at the Frocomm PR Summit in Sydney, May 2008, scoring an average of 9 out of 10 from the delegate feedback forms

NSW media blogger the Media Hunter reports on a Universal McCann survey, which highlights social media adoption is on the up. From a reputation management viewpoint, your online PR skills must be able to keep pace; makes perfect sense, doesn’t it?
1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and [...]

Nick Abrahams head of Technology, Media and Telecommunications law practice at Sydney law firm Deacons, has passed on his company’s recent survey showing that corporate recruitment efforts can be hampered by restricting employees’ Social Media access.
Survey respondents said that if given a choice between two jobs equal in all other respects, they would choose an employer which [...]

In case you were still ‘uuming’ and ‘aaahhing’ about whether online is a serious stakeholder domain, the latest Nielsen Online poll shows Australians are spending around 13.7 hours per week surfing the net, while average TV viewing time was about 13.3 hours per week. Australia’s internet participation has reached maturity at around 80%.
The majority of [...]