Articles in the Online Category
Posted in ORM, Online on 5 January 2009
PR and online reputation management adviser Gerry McCusker discusses Social Media with radio 2UE’s Bill Woods and Deb Knight.
Posted in Mobiloe technology, ORM, Online, Public Relations, Social Media on 9 December 2008
ACMA statistics and report on how Australians are using the Internet.
Posted in Blogging, ORM, Online, Social Media on 5 December 2008
http://www.theage.com.au/news/technology/biztech/using-social-media-for-commercial-gain/2008/12/04/1228257189521.html
Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0’s growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: 55% Uploaded videos to a [...]
Posted in Blogging, Online, Public Relations, Social Media on 11 November 2008
Over at her Conversations blogsite, Dina Mehta explores the notion of evaluating Soc Med engagement by assessing the richness of the conversations that take place, rather than with traditional metrics. For a taster of Dina’s article and thoughts, she suggests the following be considered: Participation, Engagement, Influence, Imagination, Energy, Loyalty and stickiness…
Posted in ORM, Online, Research, Social Media on 27 October 2008
Engage ORM is developing a new training module to assess the role and value of Social MEdia as a stakeholder research tool.
Posted in Online, Social Media on 22 October 2008
Many social media campaigns will fail due to what Gartner calls lack of “mutual purpose”.
Posted in Blogging, Mobiloe technology, ORM, Online on 7 October 2008
Can Web2.0 help organizations communicate and market thru tough economic times, such as the current ‘credit crunch’?
Posted in Blogging, Online, Social Media, social media policy on 30 September 2008
Interesting work by Charles Heflin and colleagues at SEO 20/20; they’ve explored dynamics of how creating web2.0 awareness translates into a positive ROI of time, money and resources devoted to Social Media. Charles highlights (hat tip to Tom Murphy) what he calls ‘statements of fact’ that guide social media engagement and evaluation strategies:
Social media networks [...]
Posted in Online, Social Media, social media policy on 11 September 2008
Sydney academic Catharine Lamby was in Melbourne today (11/9/08) talking about ‘young people & media consumption’.
Posted in Online, Social Media, social media policy on 5 August 2008
Deakin Uni educator and co-Social Media advocate Ross Monaghan, points me to a news.com article discussing how social media sites like Facebook are increasing in popularity, yet threatening workplace productivity.
New research shows that four in 10 Australians now visit these sites and that Facebook’s 80million fans spend an average of 28 minutes per visit [...]
