Articles in the Blogging Category
Posted in Blogging, ORM, Online, Social Media on 5 December 2008
http://www.theage.com.au/news/technology/biztech/using-social-media-for-commercial-gain/2008/12/04/1228257189521.html
Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0’s growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: 55% Uploaded videos to a [...]
Posted in Blogging, Online, Public Relations, Social Media on 11 November 2008
Over at her Conversations blogsite, Dina Mehta explores the notion of evaluating Soc Med engagement by assessing the richness of the conversations that take place, rather than with traditional metrics. For a taster of Dina’s article and thoughts, she suggests the following be considered: Participation, Engagement, Influence, Imagination, Energy, Loyalty and stickiness…
Posted in Blogging, Mobile technology, ORM, Online on 7 October 2008
Can Web2.0 help organizations communicate and market thru tough economic times, such as the current ‘credit crunch’?
Posted in Blogging, Online, Social Media, social media policy on 30 September 2008
Interesting work by Charles Heflin and colleagues at SEO 20/20; they’ve explored dynamics of how creating web2.0 awareness translates into a positive ROI of time, money and resources devoted to Social Media. Charles highlights (hat tip to Tom Murphy) what he calls ‘statements of fact’ that guide social media engagement and evaluation strategies:
Social media networks [...]
