Connective and effective at the convergence of social media, public relations and marketing communications.
Media has changed forever. And the changes mean your strategies, campaigns and measurement mechanisms need to change too.
Here are some of the common questions we ask our new clients:
- Does your organisation have social media optimization for spaces such as Facebook, Google, Twitter and YouTube?
- Do you know how to find customers who research and shop online?
- Are your public relations integrated between traditional and social media?
- Do you understand how blogs, digital media and viral videos can support and explode your conventional marketing?
- Have you set up and activated social media monitoring systems to alert you to new business opportunities, and warn you of customer service issues or reputation threats?
- Have you saved money on campaign expenditure and ensured your Advertising and PR dollars go further?
At Engage ORM, we have campaign examples, while others only craw.
With social media growing rapidly in Australia, now’s the time to start working with a social media business that provides holistic and results-focused social media strategies and campaigns; that’s Engage ORM.
All senior communications professionals on the wrong side of 40, Engage ORM associates joke that they are “old heads who get new media”.
Although Engage ORM is a relatively new kind of consultancy, it’s principals and associates are all highly-experienced advertising, PR, training and web communications professionals. Engage ORM provides a mix of traditional marketing and digital PR consultancy services. The consultancy founder is Gerry McCusker, PR consultant and author of reputation management text, ‘Public Relations Disasters’.
-
Gerry is a PR analyst, adviser and author of the acclaimed book, ‘PR Disasters’ (Kogan Page 2005). With an MSc in PR and 25-years industry experience, he’s a widely experienced senior communicator and creative with a diverse portfolio and proven success in advertising, PR and Social Media environments.
Gerry possesses unparalleled PR knowledge and experience in assisting organisations to proactively interact in the emerging and increasingly influential Web2.0 and social media environments.
His client credentials have included Big4, BMW, Coles, Irn Bru, Malvern Star, NAB, Pacific Brands. A former Fairfax blogger for The Age, his PR blog - www.prdisasters.com - has long featured in The AdAge Power 150 list of the world’s Most Influential Marketing Blogs as well as the Australian Blog Pioneers list.
|
-
With more than 30 years experience at multi-national and Australian agencies - 20 as a hands-on Creative Director - Terence Hammond has developed the ability to cut to the heart of each challenge. The result? The creation of single-minded communications with a track record of results.
Following initial training as a Radio/TV Producer, he made the transition to Copywriter and then Creative Director at J.Walter Thompson, DMB&B, Leo Burnett, Words at Work and The Solomon Partnership.
Terence has worked on a host of major brands and retail services including Coles, The Good Guys, Kraft, Unilever, National Australia Bank, JB Hi-Fi, Carpet Choice, Uncle Ben’s, Nissan Parts, Pilot Pens, and Lockwood. He is not only passionate about creative ideas but strategic planning and media selection as well.
|
-
James has worked in the advertising and design industry as a Designer and Art Director for over 25 years. He has worked on large scale brochure, packaging, branding and advertising campaigns, corporate image and exhibition displays, TV and Direct Mail.
His experience covers all aspects of the production line from strategy, concept, design, visualisation, photo-direction and artwork.
Over the years James has worked in agencies - large and small - on many different brands including BMW, Dunlop, Telstra, Australia Post, Carpet Choice, Carpet One, Armstrong Flooring, realestate.com.au, Apollo Bicycles, Malvern Star and Slater & Gordon.
|
