Web2.0 crisis management at IABC, Hong Kong
17 February 2010 
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Engage ORM’s Gerry McCusker is confirmed to speak on “Crisis management for a Web 2.0 world” at the IABC Global Conference in Hong Kong 7-9 April.
In his PR textbook ‘Public Relations Disasters’, Gerry wrote that the first 24 hours of any PR crisis usually defines how the issue plays out. Well, he’s changed his tune on that one: In the world of Web 2.0, he now insists that the first 2–4 hours are absolutely critical. Reputation can now be affected instantaneously and globally, and communicators must be able to mobilize speedily and appropriately when issues morph into PR crises. At IABC Hong Kong, Gerry will be staging a practical, intensive training session to help you quickly learn:
Free instant monitoring tools to prevent digital reputation threats
Your 10-step Issues Handling Plan for Web 2.0 issues management
Instant web production skills to defend your digital reputation
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