Gerry McCusker chairs panel at Social Media Masterclass
20 August 2009 
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On 4th September at Fed Square in Melbourne, I’m chairing an industry panel discussion with rule-breaking marketer David Meerman Scott (pictured), plus Trevor Young, Kate Kendall and James Duthie. Sessions include: using new-style PR releases, podcasts and viral content to reach consumers; revamping your PR and marketing activities; triggering mass audiences to share your ideas; and getting better understanding of buyer personas.
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