Email falls behind Social Media usage
18 March 2009 
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Kiwi kommunikator Andy Lark recently flagged new Nielsen research showing that of Web users, 65.1% use web email, yet 66.8% make use of Social Networking sites such as blogs and filesharing forums. Appealing to more than just ‘tech geeks’ Nielsen say increasing numbers of 35-49ers are adopting sites like Facebook, of whose users 25% are over 50yrs old; so much for Social Media being an exclusively youthful domain!
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