McCusker discusses online reputation management with radio 2UE
5 January 2009 
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Interviewed by radio station 2UE’s Bill Woods and Deb Knight on the weekend, we discussed the potential threats of social networking sites. Identity theft, career and employment impact plus permanent personal reputation damage were a few of the themes we looked at. Ultimately I revoked the spirit of the old media saying that goes: “If you don’t want something quoted, don’t say it.” In the social media environment, I reckon: “If you don’t want to be embarrassed later, don’t upload it.” Commonsense, simple, but true.
Also, I asserted that the term ‘social media’ was somewhat of a misnomer, as it skated over how these tools can be effectively used for business and commercial purposes. I reminded Bill and Deb how online commentary or uploads can stick to you like a permanent e-tattoo. We touched on how privacy setting can be quite easily compromised and how there’s a reral appetite for gossip and hearsay online. We mentioned the superficiality of some online ‘relationships’ or connections, and how you need to be cautious about who you trust in this area.
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