Heritage media accept social media’s creeping influence
5 December 2008 
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Over at Aussie broadsheet The Age, Scribe Paul Mcintyre cites recent Universal McCann research on social media. Basically, they accept Web2.0’s growing significance in comms portfolios. With stats such as: Bloggers globally: 184 million; Those who watch video clips online: 82.9% Social network members: 57% Have uploaded photos to a network: 55% Uploaded videos to a network: 22%
Re Australians (web users) 62% say they have read a blog, up from 21 per cent in 2006 and 55 per cent last year. But here’s the critical point for companies: 34 per cent of bloggers say they post opinions about products or brands.
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