Social media marketing thru the ‘credit crunch’
7 October 2008 
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Over at PR Squared, Todd Defren has got me, and others, thinking about how Web2.0 can help organizations communicate and market thru tough economic times. Todd references 08/08 Epsilon research suggesting that while budgets may shrink, more marketing dollars will be allocated to more accountable, target-able, trackable and malleable digital/interactive media.
Re the Social Media toolkit, the study finds that 42% of marketers wanted to add Social Computing (word of mouth, social networking sites, viral advertising, etc.) to their marketing mix.
Blogs were the second-most-popular emerging channel, with 35% of marketers expressing desire to use them and 19% already using them.
Almost one-third of CMOs mentioned podcasting as an area of interest, with 31% interested in adding it to their marketing mix and 18% already having done so.
And with a whopping 94% of those surveyed agreeing with the statement, “A tough economic period is precisely the time when marketing plays a key role”, I’d expect to get more enquiries on how Aussie corporates can leverage Social Media as most markets experience spending squeezes.
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