9 May 2008 519 views No Comment

NSW media blogger the Media Hunter reports on a Universal McCann survey, which highlights social media adoption is on the up. From a reputation management viewpoint, your online PR skills must be able to keep pace; makes perfect sense, doesn’t it?
1. Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.
2. Asian markets (not including Japan) are leading in terms of participation, creating more content than any other region
3. All social media platforms have grown significantly over the three Waves: Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3.
4. Social Networks: 57% have joined a Social Network, making it the number one platform for creating and sharing content: 55% of users have uploaded photos, 22% of users have uploaded videos.
5. The widget economy – 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates .
6. Blogs are a mainstream media world-wide and a collective rival to traditional media (184m bloggers world-wide, China has the largest blogging community in the world with 42m bloggers) – 73% have read a blog, 45% have started a blog .
7. Social media has strong impacts over brand’s reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs.